The release of the 2020 ITRC Data Breach Report and launch of the ITRC’s data breach tracking tool supports the Data Privacy Day 2021 initiative to help build trust among consumers and promote transparency around data collection practices.

SAN DIEGO, January 13, 2021- Today, the Identity Theft Resource Center® (ITRC), a nationally recognized non-profit organization established to support victims of identity crime, announces its commitment to Data Privacy Day on January 28, 2021. The ITRC recognizes and supports the principle that all organizations share the responsibility of being conscientious stewards of personal information.

The ITRC will unveil the 15th annual edition of the ITRC Data Breach Report on January 28, 2021. One of the most widely quoted reports on data breach trends, the report will also explore the fundamental shifts underway in the root causes of identity-related crimes. The release of the 2020 ITRC Data Breach Report coincides with the launch of the ITRC’s new data breach tracking tool, notifiedTM, to assist consumers and businesses in making informed decisions about with whom they do business. Landmark state privacy and security laws, like the California Privacy Rights Act, require businesses to ensure third-party vendors’ cybersecurity processes protect consumer information.

“The ITRC is honored to take part in Data Privacy Day 2021 and to bring awareness to the importance of people and businesses taking action to protect personal and company information,” said Eva Velasquez, president and CEO of the Identity Theft Resource Center. “We want individuals to value protecting their own data and for businesses to keep people’s personal information safe. Likewise, our latest trend analysis shows that consumers have a big role to play in protecting their employer’s valuable business data and systems. It is critical that everyone take part in reducing the number of data compromises moving forward.”

Data Privacy Day is a global effort that generates awareness about the importance of privacy, highlights easy ways to protect personal information, and reminds organizations that privacy is good for business. This year, the focus is on encouraging individuals to “Own Your Privacy” by learning more about how to protect the valuable data that is online, and encouraging businesses to “Respect Privacy” by helping organizations keep individuals’ personal information safe while ensuring fair, relevant and legitimate data collection and processing practices.

According to a Pew Research Center study, 79 percent of U.S. adults report being concerned about how companies use their data. As technology evolves and the COVID-19 pandemic continues to influence how consumers interact with businesses online, data collection practices are becoming increasingly unavoidable, making it imperative that companies act responsibly.

“In recent years, we’ve seen the impact of more global awareness surrounding the abuse of consumer data, thanks to sweeping privacy measures like GDPR and CPRA,” said Kelvin Coleman, Executive Director for the National Cyber Security Alliance. “While legislative backing is key to reinforcing accountability for poor data privacy practices, one major goal of Data Privacy Day is to build awareness among businesses about the benefits of an ethical approach to data privacy measures separate from legal boundaries.”

For more information about Data Privacy Day 2021 and how to get involved, visit

For more information on the ITRC’s 2020 Data Breach Report, email

About the Identity Theft Resource Center®  

Founded in 1999, the Identity Theft Resource Center® (ITRC) is a non-profit organization established to empower and guide consumers, victims, business and government to minimize risk and mitigate the impact of identity compromise and crime. Through public and private support, the ITRC provides no-cost victim assistance and consumer education through its website live-chat, toll-free phone number 888.400.5530, and ID Theft Help app. The ITRC also equips consumers and businesses with information about recent data breaches through its data breach tracking tool, notifiedTM.  

About Data Privacy Day

Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. NCSA, the nation’s leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness, leads the effort in North America each year. For more information, visit

About the National Cyber Security Alliance

NCSA is the Nation’s leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness. NCSA works with a broad array of stakeholders in government, industry and civil society. NCSA’s primary partners are the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) and NCSA’s Board of Directors, which includes representatives from ADP; AIG; American Express; Bank of America; Cofense; Comcast Corporation; Eli Lilly and Company; ESET North America; Facebook; Intel Corporation; Lenovo; LogMeIn; Marriott International; Mastercard; MediaPro; Microsoft Corporation; Mimecast; KnowBe4; NortonLifeLock; Proofpoint; Raytheon; Trend Micro, Inc.; Uber: U.S. Bank; Visa and Wells Fargo. NCSA’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Day (Jan. 28); STOP. THINK. CONNECT.™, the global online safety awareness and education campaign co-founded by NCSA and the Anti-Phishing Working Group with federal government leadership from the Department of Homeland Security; and CyberSecure My Business™, which offers webinars, web resources and workshops to help businesses be resistant to and resilient from cyberattacks. For more information on NCSA, please visit

Media Contact  

Identity Theft Resource Center  
Alex Achten   
Earned & Owned Media Specialist  
888.400.5530 Ext. 3611