Consumer privacy behaviors
  • Two new research papers from OpSec Security and Consumer Reports shows how consumer privacy and cybersecurity views are evolving across the U.S. 
  • Findings in the OpSec Security report show that cyberattacks and data breaches are pervasive, and consumers are concerned and desensitized by the volume of information compromises. 
  • The Consumer Reports report concludes that consumers believe companies are primarily responsible for protecting the personal information businesses collect, store and use. 
  • For more information on the latest data breaches, visit the Identity Theft Resource Center’s (ITRC) data breach tracking tool, notifiedTM. It is updated daily and free to consumers.  
  • For cybersecurity, privacy or data breach advice, contact the ITRC toll-free at 888.400.5530 or by live-chat on the company website. 

Privacy and cybersecurity impact consumers. Two new research papers show how consumer privacy and cybersecurity views are evolving across the U.S. The reports validate a central concern among consumers that there is not enough done to protect their most precious possession; their name. 

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Every week the Identity Theft Resource Center (ITRC) looks at some of the top data compromises from the previous week and other relevant privacy and cybersecurity news in our Weekly Breach Breakdown Podcast. This week, we will look at two new research reports. The first focuses on recent changes in consumer attitudes. The second takes a longer-term look at how consumer privacy and cybersecurity views are different now compared to 25 years ago when the modern commercial internet was born.

The Importance of Reputation 

Reputations are important to individuals, companies and organizations. That’s why OpSec Security, a global cybersecurity firm, recently surveyed 2,600 consumers throughout the U.S. and four European countries. Researchers asked consumers whether they have been affected by cybercrime, their perceptions of brands, and if their role – or the role they should play – in keeping consumers safe has changed over time. 

The findings show that cyberattacks and data breaches are pervasive and consumers are both concerned and desensitized by the volume of information compromises. Some of the key findings in the last year include the following: 

  • 40 percent of respondents were a victim of an email or phishing scam
  • 51 percent of respondents say they receive more phishing attempts now than before the COVID-19 pandemic. 
  • 35 percent of respondents experienced credit or debit card fraud. 
  • 21 percent of respondents were a victim of identity theft at some point.  

Meanwhile, 30 percent of respondents were impacted by a data compromise, which did not surprise nearly one-third of the people who received a data breach notice. Of those who had their data compromised, 46 percent were contacted more than five times. Almost half of those who haven’t received a data breach notice, 48 percent, are worried they will soon.  

Those 30 percent of consumers in the OpSec survey who say they had their data compromised in a data breach equal the same percentage of people who responded to a similar question from Consumer Reports.  

Consumers Think Businesses are Responsible for Protecting Personal Information 

Both surveys came to a similar conclusion: consumers believe companies are primarily responsible for protecting the personal information businesses collect, store and use. Consumer Reports surveyed more than 5,000 U.S. residents about privacy and security. They also reviewed past research to show how consumer attitudes changed over time. 

  • In 1995, 44 percent of consumers were worried “a lot” or “some” about losing privacy due to the internet. 
  • By 2002, 76 percent of survey respondents were uncomfortable about companies collecting data about them. However, 94 percent thought they had a legal right to see what data the company collected about them from a website. 
  • Fast forward to 2019; 65 percent of consumers said they do not believe their personal information is kept private. 

In the Consumer Reports research published in October, 96 percent of consumers surveyed agreed that more could be done to ensure companies protect consumer information. Other findings include the following: 

  • 68 percent of consumers surveyed believe companies should be required to delete the data they have about someone upon the consumer’s request. 
  • 67 percent of respondents think there should be tougher penalties, like high fines, for companies that don’t protect someone’s privacy. 
  • 63 percent say companies should be required to give consumers access to the data companies have about them. 
  • 63 percent also believe there should be a national law that says companies must get a person’s permission before sharing their information. 

There are now laws, passed in multiple states, that include one or more of the items from the consumers’ privacy wish list above, but a national privacy law remains elusive. 

Built-In Privacy Features 

One finding that did not emerge from either survey on consumer privacy and cybersecurity views was a consensus around what consumers want to happen next to protect their information. Consumer Reports notes that companies are beginning to build products with built-in privacy features. More than 40 percent of consumers say they may be willing to pay companies to stop collecting, sharing and selling their personal information. Right now, that practice is prohibited in California, the state with the toughest privacy law in the U.S.  

notifiedTM  

For more information about recent data breaches, consumers and businesses should visit the ITRC’s new data breach tracking tool, notifiedTM. It is updated daily and free to consumers. Organizations that need comprehensive breach information for business planning or due diligence can access as many as 90 data points through one of the three paid notified subscriptions. Subscriptions help ensure the ITRC’s identity crime services stay free.   

Contact the ITRC 

If you receive a breach notice and would like to know how to protect yourself, contact the ITRC at no-cost by calling 888.400.5530 to speak with an expert advisor. You can also live-chat with an advisor on the company website. Also, download the free ID Theft Help App to access advisors, data breach resources, a case log and much more.  

Join us on our weekly data breach podcastto get the latest perspectives on the last week in breaches. Subscribe to get it delivered on your preferred podcast platform.   


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